In 1984, Robert Cialdini published an extremely influential book on behavioral psychology called Influence: The Psychology of Persuasion. It was one of the first books to expose the persuasion tactics of salespeople to the general public. Since that time, plenty of new studies have been conducted, and we now know more about persuasion than we ever did. Robert just published … [Read more...]
Book Gleaning — Principles for public speaking based on Made to Stick
Book gleaning is a series of posts that highlight specific books and what we can take from them to apply to public speaking. In this post, we'll be discussing the book Made to Stick, by Chip and Dan Heath. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan … [Read more...]